Delta Laminates

 

Delta Laminates is a market leading manufacturer of bespoke laminated washroom cubicles and furniture products. Following a major investment in new robotic manufacturing, Oakbrook Marketing was engaged to plan and deliver a new marketing strategy.

 

Challenges

Improve awareness amongst existing customers.

Open up new market sectors for diversity and growth.

Solution

Developed a new marketing strategy, delivered in stages with milestones.

Improve the availability of  information about the business, its capabilities and product range.

Develop the necessary tools to assist the specification and purchase of products.

Stage 1 - design, build and populate new interactive website, with rich content including:

  • Product data
  • New, inspiring images
  • Colour swatch ordering service
  • Document download facility
  • Case studies
  • New K32 specification data sheets
  • New product data sheets

Stage 2 - email marketing and social media campaigns.

Next stages - ongoing and planned.

Results

New responsive, intuitive and interactive website now live.

Google Analytics set up to track and measure success of all future campaigns.

Web traffic increased with new, previously unknown customers opening user accounts.