Whitecroft Lighting

 

Whitecroft Lighting is one of the largest lighting manufacturers in the UK and has a team of over 60 sales personnel. Oakbrook Marketing has provided specialist technical lighting training services, continuing the work created whilst employed by the company - raising the technical ability of internal and external staff and customers.

 

Challenges

Increase technical awareness of a team with differing levels of lighting knowledge.

Provide high quality training materials that can be referred to when required.

Create a technical training web portal for team development and reference.

Solution

Develop and continue a technical training programme, originally created whilst employed by the business.

Provide a structured learning programme, covering all aspects of technical knowledge, legislation and practical application.

Create visual training aids specific to course content.

Design, build and populate an online training hub, with reference resources, progress monitoring and assessments.

Create customer training modules.

Results

Motivate sales team with new and improved technical knowledge.

Improve technical content of proposals made to customers by the sales team.

Help to enhance customer perception and opinion of Whitecroft Lighting as a solution provider.