Digital Marketing - Embracing technology to your advantage
Choosing the right facets of digital marketing for your business can give you greater agility and maximise your marketing efforts.
Digital marketing takes many forms. In fact the number of different types of digital marketing can seem daunting even to a technically savvy technology user - and the methods and technology employed proliferate on what seems to be a daily basis. This means that there is not a prescriptive digital marketing solution for any market sector, let alone individual business.
Oakbrook Marketing can remove the mystery that digital marketing may present to you, recommending the most effective forms for your business and then setting you up to run the marketing yourself. Or we can handle your digital marketing campaigns on your behalf. This is often in conjunction with strategic marketing, product marketing or campaign management, which may also include traditional, offline marketing.
Having a website is pretty much a prerequisite for any business today. But simply setting up a site and thinking the job is done will add no value to your business - not when there are over 1 billion active websites in the world (source: Netcraft Ltd Web Server Survey, June 2016). However, you can take steps to make sure your customers can find you when they search on the internet.
Oakbrook Marketing will review your digital marketing requirements before suggesting the optimum solution. We can provide a fully integrated web design, development and content management solution, or can work with your existing web supplier to provide site content and optimisation.
We can also recommend the best technology platform. For example, if selling online is important to your business, we will ensure you have a robust, secure website that won’t fail at the critical moment and is scalable to handle the projected increase in business.
Content is also critical for good, organic search ranking. Search engine ranking is complex, but is big on a site’s relevance - does the content match the most associated search terms - and visitor experience - how long you stay on a site and how many pages you view. We can provide appropriate content and carry out ongoing search engine optimisation to ensure your site remains relevant to your customers, so that they can find you when searching for products and services.
Of course, there is more to digital marketing than just websites. To name just a few:
Social media - LinkedIn, Facebook, Twitter etc
Pay-Per-Click (PPC) remarketing
The list goes on. Oakbrook Marketing can recommend the most appropriate methods for your business and provide a fully integrated digital marketing solution.